In the spirit of the NFL’s “Hear My Footsteps” service and leadership campaign, “My Cause. My Cleats. My Cadillac.” (MYCCC) is a player-led community service project where our Viking football players individually select, volunteer/work with, and honor Cadillac-area causes and nonprofits they support and care about most by wearing custom designed cleats that spotlight their group’s tireless “pay it forward” efforts.